Facebook is an everyday website for the most of our current society. Some spends hours and hours chatting and poking around on Facebook. The system is so addictive and it’s also a very powerful marketing tool (We’ll talk about the marketing with Facebook on a future post, meanwhile check our SEO ranking post)
Many users were willing to have a Facebook Dislike button for the system ! Even we’ve observed petitions on Change.org (A website that you could open a petition online and sign it) enforcing Facebook to add a Facebook Dislike button.
Well, Mark – The God of Facebook has answered your prayers. Recent Q&A Session that was held at Facebook headquarters in Menlo Park, California. Mark has announced that they are currently working on a Facebook Dislike button. (Source – telegraph.co.uk) Still no confirmation was given by Mark and no ETA was announced. But we highly doubt that a Facebook Dislike button is a good thing for the Facebook income.
Lets see how Facebook earn it’s income. Ads, lots of highly targeted ads. Facebook has one of the most advance advertising platform that ever launched on WWW. Why ? It knows you better than your mother. Every little thing that you’ve done was stored on Facebook servers and they do analyze the data and provide the results for the corporations for targeting advertisements.
Here is an example on how well that Facebook knows you and how powerful it’s advertisement targeting system. Imagine that you update your status mentioning that you’re getting FAT. In couple of hours, you’ll see advertisements on how to reduce your weight. Imagine that you’re planning to buy a new item. Viola, after your status update. Facebook knows it and shows relevant advertisements based on it. You may be wondering, how an advertisement going to affect the Facebook Dislike button.
The Pumpkin Pie scenario.
Situation is fairly simple. Imagine that you’re selling pumpkin pie on a beach. (Yummy & Odd at the same time) You’re getting profits at a higher rate. Your friend William sees this market and thought of “Hm… This sure is a good deal. I could prepare some of my own !” (Boy, you should choose good friends) He prepares some Pumpkin Pies and opens a store on the beach. Now you’ve competition. Business competition with your friend William for a delicious piece of Pumpkin pies.
You both provides the same quality & taste. As a result of the economic crisis, both of you couldn’t lower the price of the Pumpkin pies. There is a tight situation. But your friend William uses crowd advertising method. He gives pamphlets to people with buyers response on his Pumpkin Pies. On his pamphlet, Jane & Margarita says that it’s the best Pumpkin Pie on earth while Juan mentions that he’ll surely buy this awesome Pumpkin pie again.
On a sunny morning, Jose sees this pamphlet and reads it. He saw that his crush Jane has recommended the Williams Pie over your pie. When he goes to the beach, he’ll eventually buy from the Williams. This is called as persuasion of the likeliness.
Jose knows Jane and Jane has suggested Williams pie over your pie. You’re frustrated now. Frankly, you need to find a better way to grab clients again. You spread a word saying that “Williams Pie’s are not healthy”. As marketers, we know one thing for sure. This word will spread quicker than you’d imagine. Negativity has a bigger effect on human nature rather than positive things. Your sale goes up and Williams sales goes down. But after a while, people get used to your Pie flavor and they feel something is empty with the Pie. They start complaining and a multinational Pie company takes over your Pie recipe and re-brand it to their name. No change in the recipe but Pie sales goes up. This is also a persuasion method.
Facebook Dislike button, and negative impact on smaller businesses.
Multinational million dollar companies are taking over the world and your business and your company is drowning in the lake of $$ power. When human brain works, it like to see different and it likes to consider and check between positive and negative. This is where Facebook dislike button is attacking. Imagine that you’re a small business who runs a local Pie selling store. You’ve only one employee and town has only 50 people.
You’re not so much popular on the Facebook so your Facebook page only has 45 likes of total. Now compare your page with a multinational million dollar company page. In the good case scenario, they even have employees more than 45 to be exact. There can be 10k likes for the page. Now due to an error with your backing equipment, few of your Pies are gone bad but you didn’t knew about this situation. You’ve sold the Pie’s and now you’ve 10 angry customers. Imagine that 10 angry customers remove their like from your Facebook page. Now it only got 35 Likes. But if there’s a Facebook Dislike button, they’ll go for it. Now you’ve total of 35 likes and 10 dislikes. Imagine the situation for the Multinational million dollar company. 10 simple likes are nothing comparing to the 10K likes that they’ve. We hope that you get the point
Keeping the vibe positive
Facebook, in its core. Runs on Likes. Basically everything has a value in likes. So breaking the deal would cause severe damage to the eco-system of the Facebook. Even disliking a Facebook status of a person could break your Friendship in today. It just simply means that you do not wish to see that on the Facebook in simpler terms. But if we think about a bit, it could be also used to show sympathy and so on. But basically if they add Dislike function to business pages, they’re gonna have a bad time with advertising revenues since no business in proper mind would like to have Facebook dislike on their page.
So, Facebook dislike button could be a disaster if it won’t integrated correctly.